What is the role of Google Analytics in advertising?

 If you have been in the marketing sphere at least a little, you might have heard about Google Analytics in advertising. If not, that’s okay too! Learning about the role of Google Analytics is very important for anyone interested in marketing or wanting to learn the backbones of how your actions online influence the type of advertising you see. It plays a very important role for any marketing agency to review their performance and show the result to their clients.

Using Google Analytics in advertising to learn more about what benefits your business the most is a crucial part of your marketing strategy. For example, suppose you’re running an ad that isn’t turning over the number of impressions or leads you want. You can learn through Google Analytics about who interacted with what and what demographics or audiences need to be reached better!

Read More: https://marketingagencyinutah.com/blog/what-is-the-role-of-google-analytics-in-advertising/